Fendi is an Italian fashion house best known for its "baguette" handbags. It started in 1918 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.
 FENDI HANDBAG |
 Authentic NEW FENDI Black Leather Hobo Purse Handbag |
 New FENDI BOSTON Handbag Zuccino Logo Travel Purse Bag |
 Fashion Handbags & Purses Collector Guide Famous Brands |
 Handbag Chic book $2005 Designer Fashion Purse Hand Bag |
 HOT Authentic FENDI BAG - Ivory Leather. GREAT ITEM!! |
 Fendi Handbag 8BH162 Black |
 DESIGNER FENDI WHITE BROWN SMALL HANDBAG PURSE $1140 |
 WHITE FENDI SMALL DESINGER CLUTCH HANDBAG PURSE |
 Fendi Handbag 8BH162 Beige Brown |
 RED FENDI SELLERIA LEATHER BAG |
 MPRS 100% AUTHENTIC FENDI FUR MOMMA / MAMA FLAP BAG |
 Fendi Cashmere VERY HARD TO FIND b bag $1700 |
 BRAND NEW FENDI HANGBAG W/TAG |
 NEW FENDI HANDBAG BAG PURSE TOTE BUBBLE CHEF BROWN |
 NEW FENDI HANDBAG BAG PURSE TOTE BUBBLE CHEF BLACK |
 NEW FENDI RUNWAY HANDBAG BAG PURSE TOTE TO YOU |
 Multi Colored Leather Fendi Handbag. Rare! |
 FENDI Dark Blush Woven Leather Small Spy Satchel Bag |
 Fendi Handbag, Genuine, BRAND NEW, never been used. |
 "Brand New Fendi Handbag" |
 FENDI authentic black w/ embossed metal |
 BLACK FENDI WOMEN HANGBAG (NEW BRAND ) |
 Authentic Fendi Shoulder Bag |
 New Fendis Purse, Half Price, Holiday SALE |
 AUTHENTIC FENDI MINIMONOGRAM DUST ROSE BAG |
 STUNNING LARGE FENDI HANDBAG 8BN158 BRAND NEW & UNUSED |
 FENDI ROMAN SELLERIA SHEEPSKIN HOBO HANDBAG 8BR538 2400 |
 AUTHENTIC FENDI BAGUETTE CASHMERE |
 Authentic FENDI Baguette 2-tone Black-Tan Clutch Purse |
 Fendi PINK 8BR443-LPN Zucchino Çanta Tube Pouch |
 Louis Vuitton Galliera PM original designer handbag |
 Fendi DENIM Logo Mamma Bag with Frayed Detailing |
 AUTHENTIC FENDI TRAVEL BAG HANDBAG BROWN LEATHER |
 FENDI BAULOTTO Small Duffle Bag Handbag NWT |
 MPRS 100% AUTH LIMITED RUNWAY VERNICE FENDI B BAG $3000 |
 MPRS 100% AUTH LIMITED EDITION FENDI EVENING BAG PURSE |
 Authentic Fendi Crossword Large NWT AS-IS Retail $1560 |
 FENDI Shopper Handbag |
 Fendi Medium Brown Buckle Bag Authentic from Neimans |
 Fendi small brown logo flap clutch with leather strap |
 Fendi "B" Bag - Leopard Print - NWT. Great Gift! |
 Fendi "B" Bag - Black Patent Leather- NWT. Great Gift! |
 FENDI Dk Brown 8BL014Zucchino Shoulder Handbag baulotto |
 Fendi "B" Bag - Fendi Print - White or Brown - NWT |
 Fendi Red/Zucchino Rosso bag w/ matching wallet set |
 Paris Hilton's B Buckle Bag Silver Leather Black Canvas |
 Sex and the City Red Patent Leather Bag Du Jour NEW |
 RARE FENDI CZECH BEADED BAG NECKLACE POUCH VINTAGE |
 LOUIS VUITTON SPEEDY 35 Womens handbag + GIFT NEW FENDI |
Fendi began in 1918 when Adele Casagrande opened a leather and fur shop in Via del Plebiscito in central Rome. When Adele married Edoardo Fendi in 1925, they made a decision to change the name to Fendi. The business prospered, and a new shop was opened in Via Piave in 1932. By 1946 Paola, 15, the eldest of the couple's five daughters, went to work for the firm, followed by her sisters Carla, Anna, Franca, and Alda. In time each of the daughters would inherit 20% of the company.
In 1962 the Fendis signed up German designer Karl Lagerfeld. Lagerfeld immediately created the inverted FF logo that joined the growing list of international status symbols, and then set about, aided and abetted by the sisters, to revolutionize the treatment of fur and other clothing.
Marvin Traub, president of Bloomingdale's, discovered Fendi's leather goods and introduced them to the United States. Other outlets soon followed, and today Fendi is largely represented through high-end department stores.
In 1969 Fendi presented its first ready-to-wear fur collection at Palazzo Pitti in Florence, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the sisters could not find the fabric clothes they wanted to show under the furs their ready-to-wear line was born, again to great success. In 1999 the sisters sold out to LVMH and Prada for an estimated US$850m, trumping a bid from Gucci of a rumoured US$700m. LVMH have since bought out Prada and are investing heavily in the brand, expanding the network of boutiques to 117 as of 2005.
On October 19, 2007, the world was blown away with Fendi's fashion show on the Great Wall. Showcasing Karl Lagerfeld and Silvia Venturini's latest fashions and specially designed outfits for the Great Wall event, 88 models from Asia and across the world descended down a catwalk of more than 85 meters and showcased eastern and western looks from Fendi’s Spring / Summer '08 collection to more than 500 guests, media and VIPS – including Thandie Newton, Kate Bosworth and Zhang Ziyi.
