After 15 years in the leather goods industry, Perlina has established itself as one of the most important resources on the department store main floor and beyond. Once a secondary business run from the basement of the Mizrahi brother’s retail shop on New York’s 5th Avenue, the rapidly expanding manufacturer currently boasts an international distribution spanning 500 doors in the US alone, 2 in-house labels and a new self-titled free-standing boutique.
 Perlina Berry Leather Frame Handbag NWT |
 NWT PERLINA BLACK LEATHER HANDBAG |
 NWT's CHAMPAGNE PERLINA Oversized LEATHER SATCHEL |
 PEWTER Perlina SOFT LEATHER Bronze Large Purse |
 New PERLINA Patent Leather Bag Organizer Purse Red |
 PERLINA~SOFT~WHITE~LEATHER~SHOULDER BAG~PURSE~VERY NICE |
 BLACK MICRO SUEDE *O* RING`FLAP SHOULDER BAG~PURSE~NEW! |
 Perlina Brown Leather Multi Function Zip Tote Bag |
 New Perlina Patent Leather Bag Black Purse |
 New PERLINA Patent Leather Bag Organizer Purse Black |
 New Perlina Leather Bag Doctor Satchel Briefcase Travel |
 PERLINA Spare Change Zip PURSE HANDBAG black New $150 |
 Perlina PARIS Women's Pumps Shoes Size 8 NEW $79 |
 Perlina Soft Black Leather Handbag Tote Purse Bag |
 PERLINA VINTAGE BLACK LEATHER PURSE HANDBAG TOTE NEW!!! |
 Perlina Designer Leather Shopper Handbag NWT |
 NEW Perlina Novelty Checkbook Clutch - Black 788-BK |
 NEW Perlina Morgan Collection Wallet on a String - B... |
 NEW Perlina Icon NorthSouth Tote - Brown Snake |
 NEW Perlina Icon NorthSouth Tote - Black Snake |
 NEW Perlina Icon North/South Tote - Off White Snake |
 NEW Perlina Icon North/South Tote - Bone Snake |
 Perlina Icon Python Tote browns NWT MSRP$178 |
 PERLINA HAND MADE ITALY PINK ADJ SHOULDER BAG PURSE NWT |
 Perlina Soft Leather Hobo With Tassels |
 Perlina PARIS Women's Pumps Shoes Size 9 NEW $79 |
 NEW Womens Perlina Patent Leather Purse Handbag Ladies |
 PERLINA GREEN LEATHER SATCHEL BAG HANDBAG PURSE ~ |
 PERLINA BLACK LEATHER SHOULDER BAG HANDBAG PURSE e |
 NEW Perlina White Leather Womens HandBag Purse w/ Strap |
 PERLINA Navy/White Leather 5 Compartment Bag Purse |
 PERLINA BLACK LEATHER BACKPACK BAG HANDBAG PURSE ~l |
 PERLINA NEW YORK BLK LEATHER SATCHEL SHOULDER BAG PURSE |
 Blk Perlina Satchel LNW |
 Perlina Brown Leather Handbag Purse New! |
 Raspberry Pink Leather Perlina Handbag |
 Perlina Patent Leather hand bag tote |
 Used~Perlina Purse/Tote~Red with strap & change purse |
 PERLINA Black Leather Handbag Purse - EXCELLENT! |
 PERLINA BLACK LEATHER SLINGBACK LEATHER PURSE |
 PERLINA Black Organizer Handbag Purse |
 Beautiful PERLINA Soft Leather Handbag Purse Tote Black |
 NEW! PERLINA Brown Leather Purse |
 NEW! PERLINA Black Leather Purse |
 PERLINA CHOC.BROWN MESSENGER BAG~HANDBAG~PURSE~VERY EUC |
 NWOT AUTHENTC Perlina hobo. NO RESERVE! Free shipping. |
 PERLINA Black Leather Buckle Strap Purse Bag |
 VTG. PERLINA NEW YORK BLACK FLAPOVER PURSE HANDBAG |
 black Paola by Perlina leather handbag! Gorgy! MUST SEE |
 Buttery Soft Black Leather PERLINA Double Strap Purse!! |
“Positioned behind the sales counter in the late 80’s, time and again we were met with requests for attractive, quality handbags, priced at retail between $100 and $150,” explains company Co-President Roger Mizrahi. “We surveyed the market high and low and recognized there was no such product; so we created it ourselves.”
Named after generations of Mizrahi family leading ladies, Perlina was released to the public in the fall of 1989. Endeavoring to fill the niche between high-end designer and low-priced mass-manufactured goods, the brothers constructed a utility-inspired collection made up of simple and functional styles, crafted in what is still recognized today as one of the softest leathers in the business. Managing lofty production minimums, the retailers-turned-designers began distributing overstock to other like specialty stores and boutique owners. Before they knew it they were in the wholesale business, and Perlina was a brand to be reckoned with.
Tending to the needs of their verbose customers, organization was the foremost design focus for the Mizrahi brother’s first independent collections. The earliest Perlina handbags wore such details as multiple hidden zipper pockets, numerous compartment dividers and extra slots, which would one-day evolve into cell phone and beeper holders. By 5 years, the company’s offering had expanded to include small leather goods as well as watches. A decade since, Perlina produces 200 styles of hand-made handbags, briefcases and small leather goods, seasonally.
A Family owned business run by brothers Roger & Cezar Mizrahi, with the support of 300 employees sprinkled about the US, Italy, Japan and South Korea. A mainstay in the department store arena, Perlina is moreover distributed in a series of small specialty stores from Japan to Canada to Europe, also including South America and The Caribbean.
In the spring of 2003, Perlina opened their first free standing store at the beautiful Roosevelt Field Mall in Long Island, New York. Finally every Perlina product under one roof. The store turned out to be a great success, and plans for opening more free standing stores throughout the country are all ready under way.
